Soft Drink Brand Increases Targeted Reach by 53% with Sell-Side AI Decisioning
The Challenge
A globally loved soft drink brand wanted to maximize reach among adventure-seeking consumers across diverse outdoor activities.
Niche Targeting
Capture audiences across boaters, road trippers, fishermen, and more adventure-seekers
Limited Precision
Traditional audience segments couldn't provide the precision needed for real-time targeting
Cost Control
Deliver efficient reach while controlling CPMs and maximizing campaign ROI
The brand needed a solution that would deliver real-time, impression-level targeting to efficiently reach niche audiences while controlling CPMs.
The Solution
inPowered AI deployed its custom model directly within Index Exchange, enabling the AI to evaluate every impression as it passed through the exchange.
The model processed supply-side signals such as:
The Results
This campaign demonstrated the power of sell-side AI decisioning to outperform traditional targeting approaches:
- Precision targeting beyond static audience segments
- Real-time optimization at the impression level
- Efficient spend allocation that maximized both reach and ROI
Targeted Reach
CPM
Average CPM
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National Business Services Retailer Reduced Cost Per Store Visit by 80%
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How Sell‑Side Decisioning Drove a 75% Drop in Cost per Visit for a Major Retailer
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How Sell‑Side Decisioning Drove a 75% Drop in Cost per Visit for a Major Retailer
Outdoor Cooking & Grilling Brand Cuts CPMs by Up to 69% with Sell‑Side AI Decisioning
Outdoor Cooking & Grilling Brand Cuts CPMs by Up to 69% with Sell‑Side AI Decisioning
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