Drive Attention with Sell-Side AI Decisioning

Optimize every impression in real time to capture and hold attention with custom AI PMPs trained on verified attention signals.

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Agencies Maximizing Outcomes with AI PMPs

Agencies Maximizing Outcomes with AI PMPs


Impressions Are Cheap. Attention Is Everything.

Most campaigns still optimize for viewability or CTR - outdated proxies for what truly drives brand impact: human attention. Our AI decisioning engine works on the sell side, training impression-level models to maximize attention, engagement, and quality exposure. We use verified attention data to drive:
Time In View

Time In View

Scroll Depth and Interaction

Scroll Depth and Interaction

Active Engagement

Active Engagement

How It Works

AI Model Generation

We ingest attention data from Adelaide along with contextual, auction, and behavioral signals to train impression-level models optimized for attention outcomes.

AI PMP Activation

The model is deployed on the sell side to curate real-time PMPs of high-attention inventory. A unique deal ID is provided for DSP activation - no new integrations required.

Real-Time Learning Loop

Attention signal feedback refines model scoring daily, enabling continuous improvement and maximizing campaign engagement over time.

Who It Works For

Agencies

  • using attention as a new currency for planning

Advertisers

  • focused on upper-funnel impact and creative effectiveness

Publishers

  • packaging premium, high-attention inventory

Agencies

  • using attention as a new currency for planning

Advertisers

  • focused on upper-funnel impact and creative effectiveness

Publishers

  • packaging premium, high-attention inventory

Why Sell-Side AI

DSP
Creative
Attribution
Reach + frequency
+
Highlight
Sell–Side AI Decisioning
Outcome Signals
Contextual Signals
Auction Signals
=
Maximum
Impact
DSP
Creative
Attribution
Reach + frequency
+
Highlight
Sell–Side AI Decisioning
Outcome Signals
Contextual Signals
Auction Signals
=
Maximum
Impact

While DSPs play a key role in media performance, they often operate without direct access to impression-level survey, attention, and contextual signals. inPowered AI complements these platforms by optimizing from the source, on the sell side, where data is freshest and decisions can drive real impact.

Ready to Capture the Attention Your Ads Deserve?

Let’s build your next brand campaign.

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inPowered AI is a sell-side AI decisioning platform built for the next era of programmatic advertising. We deploy custom machine learning models directly within supply-side platforms—enabling real-time, impression-level optimization that helps brands and agencies drive measurable outcomes across display, video, and CTV.