Maximize Customer Value with Sell-Side AI Decisioning

Optimize every impression in real-time to drive conversions, ROAS, and long-term value with custom AI PMPs trained on your first-party or modeled customer data.

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Agencies Maximizing Outcomes with AI PMPs

Agencies Maximizing Outcomes with AI PMPs


Don’t Just Acquire Customers, Acquire the Right Ones

Most performance campaigns focus on short-term metrics like CTR or CPA, ignoring the quality of the customers they bring in. Without intelligent optimization, budgets are spent attracting low-value users. Our AI decisioning engine works on the sell side, scoring every impression for predicted customer value based on your most valuable converters, then curating PMPs that prioritize:
High LTV audiences

High LTV audiences

ROAS-maximizing impressions

ROAS-maximizing impressions

Repeat purchasers

Repeat purchasers

How It Works

AI Model Generation

We ingest conversion logs, modeled value scores, and impression-level signals (contextual, auction, attention) to build predictive models optimized for your highest-value customer profiles.

AI PMP Activation

The model is deployed on the sell side and curates only the impressions most likely to drive high-value outcomes. You receive a unique PMP deal ID to activate directly in your DSP.

Performance Feedback Loop

Ongoing performance data flows back into the model to continuously improve accuracy and impact - maximizing returns over time.

Who It Works For

Performance agencies

  • seeking more efficient media buys

Subscription services

  • focused on retention and churn reduction

Retail & DTC brands

  • looking to differentiate with AI-curated PMPs focused on true performance

Publishers

  • creating value-optimized PMPs for direct deals

Performance agencies

  • seeking more efficient media buys

Subscription services

  • focused on retention and churn reduction

Retail & DTC brands

  • looking to differentiate with AI-curated PMPs focused on true performance

Publishers

  • creating value-optimized PMPs for direct deals

Why Sell-Side AI

DSP
Creative
Attribution
Reach + frequency
+
Highlight
Sell–Side AI Decisioning
Outcome Signals
Contextual Signals
Auction Signals
=
Maximum
Impact
DSP
Creative
Attribution
Reach + frequency
+
Highlight
Sell–Side AI Decisioning
Outcome Signals
Contextual Signals
Auction Signals
=
Maximum
Impact

While DSPs play a key role in media performance, they often operate without direct access to impression-level survey, attention, and contextual signals. inPowered AI complements these platforms by optimizing from the source, on the sell side, where data is freshest and decisions can drive real impact.

Ready to Maximize Your Customer Value?

Let’s build your next brand campaign.

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inPowered AI is a sell-side AI decisioning platform built for the next era of programmatic advertising. We deploy custom machine learning models directly within supply-side platforms—enabling real-time, impression-level optimization that helps brands and agencies drive measurable outcomes across display, video, and CTV.