Drive Engagement with Sell-Side AI Decisioning

Optimize every impression in real time to maximize click-through rates (CTR) and video completion rates (VCR) with custom AI PMPs.

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Agencies Maximizing Outcomes with AI PMPs

Agencies Maximizing Outcomes with AI PMPs


Optimize for What Drives Action

Whether your goal is to increase CTR for a direct response campaign or improve VCR for a video awareness push, optimizing with basic heuristics like site lists or viewability isn’t enough. Our sell-side AI decisioning engine trains on your campaign-level engagement signals - clicks, plays, and completions - to deliver real-time curation that drives:
Higher CTR for display and native

Higher CTR for display and native

Higher VCR for video and CTV

Higher VCR for video and CTV

Cut waste on low value impressions

Cut waste on low value impressions

Improved media efficiency

Improved media efficiency

How It Works

AI Model Generation

We ingest campaign-level click and completion data and train impression-level models using contextual, auction, attention, and format-specific signals to predict engagement outcomes.

AI PMP Activation

The trained model is deployed on the sell side to curate a PMP of impressions most likely to generate clicks or completions. A unique PMP deal ID is generated for DSP activation.

Real-Time Optimization

New performance data (clicks, plays, skips, exits) flows into the model continuously to retrain models daily - driving better engagement over time.

Who It Works For

Agencies

  • optimizing for CTR/VCR benchmarks

Advertisers

  • running DR or video campaigns

Publishers

  • looking to package high-engagement inventory

Agencies

  • optimizing for CTR/VCR benchmarks

Advertisers

  • running DR or video campaigns

Publishers

  • looking to package high-engagement inventory

Why Sell-Side AI

DSP
Creative
Attribution
Reach + frequency
+
Highlight
Sell–Side AI Decisioning
Outcome Signals
Contextual Signals
Auction Signals
=
Maximum
Impact
DSP
Creative
Attribution
Reach + frequency
+
Highlight
Sell–Side AI Decisioning
Outcome Signals
Contextual Signals
Auction Signals
=
Maximum
Impact

While DSPs play a key role in media performance, they often operate without direct access to impression-level survey, attention, and contextual signals. inPowered AI complements these platforms by optimizing from the source, on the sell side, where data is freshest and decisions can drive real impact.

Ready to Maximize Clicks & Completions?

Let’s build your next brand campaign.

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inPowered AI is a sell-side AI decisioning platform built for the next era of programmatic advertising. We deploy custom machine learning models directly within supply-side platforms—enabling real-time, impression-level optimization that helps brands and agencies drive measurable outcomes across display, video, and CTV.