Deliver Efficient Reach with Sell-Side AI Decisioning

Maximize cost-efficient audience delivery with AI-curated PMPs that surface underexposed, high-quality impressions.

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Agencies Maximizing Outcomes with AI PMPs

Lower CPMs. Higher Quality. Same Target Audience.

Advertisers set the audience. Your DSP handles the targeting. But not all inventory is created equal - some impressions cost more, compete more, and deliver less. Our AI decisioning engine operates on the sell side, surfacing high-quality, underutilized impressions that your DSP can match to your target segments - at lower CPMs and less frequency waste. This means:

More unique reach

Lower effective CPMs

Smarter delivery

How It Works

AI Model Generation

We analyze contextual, auction, and supply data (e.g., floor price, cleared CPM, site, geo, device, attention metrics) to score every impression for cost-efficiency and quality.

AI PMP Activation

The model curates a real-time PMP of impressions likely to match your audience at a lower cost. We deliver a deal ID for activation in your DSP.

Continuous Optimization

We retrain models daily using delivery, pacing, and pricing signals to improve performance and avoid oversaturated supply.

Who It Works For

Agencies

running broad awareness or reach/frequency campaigns

Advertisers

looking to reduce CPMs while maintaining audience quality

Publishers

monetizing underexposed inventory through curated PMPs

Agencies

running broad awareness or reach/frequency campaigns

Advertisers

looking to reduce CPMs while maintaining audience quality

Publishers

monetizing underexposed inventory through curated PMPs

Why Sell-Side AI

DSP

Creative

Attribution

Reach + frequency

Sell–Side AI Decisioning

Outcome Signals

Contextual Signals

Auction Signals

Maximum

Impact

DSP