Drive Measurable Search Lift with Sell-Side AI Decisioning

Optimize every impression in real-time to increase search engagement and intent using AI PMPs trained on EDO search lift data.

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Agencies Maximizing Outcomes with AI PMPs

Agencies Maximizing Outcomes with AI PMPs


Stop Guessing. Start Driving Real Consumer Behavior.

Most brand campaigns still optimize toward proxies like CPM or completion rate. But those don’t reflect what really matters: actions taken by consumers. Our AI decisioning engine works on the sell side - optimizing every impression in real time using EDO’s proprietary search engagement data to drive measurable outcomes:
Brand-specific search volume

Brand-specific search volume

Product/category search intent

Product/category search intent

Competitive conquesting impact

Competitive conquesting impact

How It Works

AI Model Generation

We ingest EDO’s search lift data along with contextual, auction, and attention signals to train impression-level models that prioritize media predicted to drive search behavior.

AI PMP Activation

Once trained, the model curates impressions into a real-time PMP. You receive a unique deal ID to activate directly from your DSP, no new integrations needed.

Continuous Model Improvement

EDO data flows back into our models to continuously re-train, adapt to performance, and maximize lift over time.

Who It Works For

Agencies

  • focused on full-funnel media strategies

Advertisers

  • who care about bottom-up intent signals

Publishers

  • looking to differentiate with AI-curated PMPs focused on true performance

Agencies

  • focused on full-funnel media strategies

Advertisers

  • who care about bottom-up intent signals

Publishers

  • looking to differentiate with AI-curated PMPs focused on true performance

Why Sell-Side AI

DSP
Creative
Attribution
Reach + frequency
+
Highlight
Sell–Side AI Decisioning
Outcome Signals
Contextual Signals
Auction Signals
=
Maximum
Impact
DSP
Creative
Attribution
Reach + frequency
+
Highlight
Sell–Side AI Decisioning
Outcome Signals
Contextual Signals
Auction Signals
=
Maximum
Impact

While DSPs play a key role in media performance, they often operate without direct access to impression-level survey, attention, and contextual signals. inPowered AI complements these platforms by optimizing from the source, on the sell side, where data is freshest and decisions can drive real impact.

Ready to Drive Search That Converts?

Let’s build your next brand campaign.

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inPowered AI is a sell-side AI decisioning platform built for the next era of programmatic advertising. We deploy custom machine learning models directly within supply-side platforms—enabling real-time, impression-level optimization that helps brands and agencies drive measurable outcomes across display, video, and CTV.