Drive In-Store Traffic with Sell-Side AI Decisioning

Optimize every impression in real time to increase verified foot traffic with custom AI PMPs trained on your location measurement data.

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Agencies Maximizing Outcomes with AI PMPs

Agencies Maximizing Outcomes with AI PMPs


Bring Digital Dollars Back to the Real World

Most brand campaigns lack a clear line of sight into how digital spend drives real-world outcomes. As a result, media is optimized for proxies, not for actual store visits. Our AI decisioning engine works on the sell side, curating PMPs optimized for verified foot traffic. We integrate with leading measurement partners to train models that predict and drive:
Verified in-store visits

Verified in-store visits

Store-specific footfall lift

Store-specific footfall lift

Incremental retail traffic

Incremental retail traffic

How It Works

AI Model Generation

We ingest location-based measurement data, along with impression-level signals (contextual, auction, attention), to train models that prioritize impressions most likely to result in store visits.

AI PMP Activation

Once trained, the model is deployed on the sell side to curate a PMP of high-predicted-impact impressions. A unique PMP deal ID is provided for DSP activation, no custom integration needed.

Continuous Model Learning

Visit data feeds back into the model to continuously retrain and improve performance daily, ensuring sustained lift and optimization over time.

Who It Works For

Agencies

  • building performance-based PMPs for foot traffic

QSR & restaurant brands

  • focused on high-frequency footfall

Auto, CPG, and telecom brands

  • with physical retail presence

Retailers

  • looking to drive store-level traffic and measure ROI

Agencies

  • building performance-based PMPs for foot traffic

QSR & restaurant brands

  • focused on high-frequency footfall

Auto, CPG, and telecom brands

  • with physical retail presence

Retailers

  • looking to drive store-level traffic and measure ROI

Why Sell-Side AI

DSP
Creative
Attribution
Reach + frequency
+
Highlight
Sell–Side AI Decisioning
Outcome Signals
Contextual Signals
Auction Signals
=
Maximum
Impact
DSP
Creative
Attribution
Reach + frequency
+
Highlight
Sell–Side AI Decisioning
Outcome Signals
Contextual Signals
Auction Signals
=
Maximum
Impact

While DSPs play a key role in media performance, they often operate without direct access to impression-level survey, attention, and contextual signals. inPowered AI complements these platforms by optimizing from the source, on the sell side, where data is freshest and decisions can drive real impact.

Ready to Turn Impressions Into Store Visits?

Let’s build your next brand campaign.

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inPowered AI is a sell-side AI decisioning platform built for the next era of programmatic advertising. We deploy custom machine learning models directly within supply-side platforms—enabling real-time, impression-level optimization that helps brands and agencies drive measurable outcomes across display, video, and CTV.