Unlock Measurable Brand Lift with Sell-Side AI
Optimize every impression in real-time for awareness, favorability, and intent with custom AI PMPs trained on your brand lift data
Agencies Maximizing Outcomes with AI PMPs
Agencies Maximizing Outcomes with AI PMPs
Stop Optimizing for Proxies & Drive Real Impact
Ad recall
Awareness
Consideration
Purchase intent
How It Works
AI Model
Generation
Our models ingest brand survey, contextual, attention, and auction signals at the impression level and prioritize the highest-impact impressions in real time.
AI PMP
Activation
Model is deployed on the sell-side curating impressions predicted to drive brand lift in real time and the buyer is provided with a unique PMP deal ID for activation.
Continuous Model
Improvement
Lift data feeds back into our training loop to re-train and deploy models weekly and improve performance over time.
Who It Works For
Agencies
- •Meeting brand KPIs in lieu of clicks/conversions
- •Powering outcome-based buying beyond proxy metrics
- •Layering into strategic media products
Advertisers
- •Ensure each impression is more likely to drive real outcomes
- •Prove brand impact of media investment
- •Align internal KPIs from brand lift studies with media buying outcomes
Publishers
- •Package “AI-Powered Brand Lift Deals” for agencies/brands for agencies/brands
- •Monetize inventory at higher CPMs by aligning with brand lift goals
- •Differentiate against lower-cost, lower-quality supply
Agencies
- •Meeting brand KPIs in lieu of clicks/conversions
- •Powering outcome-based buying beyond proxy metrics
- •Layering into strategic media products
Advertisers
- •Ensure each impression is more likely to drive real outcomes
- •Prove brand impact of media investment
- •Align internal KPIs from brand lift studies with media buying outcomes
Publishers
- •Package “AI-Powered Brand Lift Deals” for agencies/brands for agencies/brands
- •Monetize inventory at higher CPMs by aligning with brand lift goals
- •Differentiate against lower-cost, lower-quality supply
Why Sell-Side AI
Creative
Attribution
Reach + frequency
Outcome Signals
Contextual Signals
Auction SignalsCreativeAttributionReach + frequencyOutcome SignalsContextual SignalsAuction SignalsWhile DSPs play a key role in media performance, they often operate without direct access to impression-level survey, attention, and contextual signals. inPowered AI complements these platforms by optimizing from the source, on the sell side, where data is freshest and decisions can drive real impact.
Case Studies
Explore Solutions
Brand Lift
Drive stronger brand recall and favorability.
Search Lift
Turn passive viewers into active searchers.
Store Visits
Drive verified foot traffic with precision.
App Subscriptions
Drive installs that lead to real value.
Customer Value
Grow customer value beyond the first conversion.
Attention
Capture more qualified leads, faster.
Engagement
Drive Engagement with Sell-Side AI Decisioning.
Efficient Reach
Deliver Efficient Reach with Sell-Side AI Decisioning.
Ready to optimize for real brand outcomes?
Let’s build your next brand campaign.